Huntley Named Dean of the ORU College of Business
The Oral Roberts University Board of Trustees and President Dr. William M. Wilson have appointed Dr. Julie Huntley as Dean for the ORU College of Business. Dr. Huntley will assume her new role as the college's seventh dean in July 2014.
"Dr. Huntley brings a strong combination of academic excellence and high level corporate
experience that will energize the students and faculty to new levels of achievement,"
said Dr. Wilson. "Her commitment to whole-person education within her discipline is
exemplary."
Dr. Huntley comes to ORU with more than 10 years of industry experience with IBM.
She distinguished herself in marketing and sales at IBM with multiple awards for superior
performance, account leadership and customer goal attainment. Dr. Huntley's doctoral
research for IBM brought her distinction for identifying drivers of account profitability
and growing customer relationships.
From her 20 years of academic experience, Dr. Huntley has served in leadership roles
for multiple assessment and accreditation initiatives. As director of assessment,
she assumed responsibility for formulating a comprehensive assessment approach for
the College of Business at Point Loma Nazarene University. Leading curriculum development
for marketing, she has drawn from her experience teaching graduate, undergraduate,
and online courses in the areas of marketing management, marketing strategy, marketing
research, marketing principles, and marketing in an entrepreneurial world. She has
also been actively involved in faculty mentoring and recruitment.
In the classroom, Dr. Huntley is recognized for her strong faith and passion for
faith integration. As an ORU graduate, Dr. Huntley's core values have led her to focus
on developing business leaders with Christ-like character. She challenges students
to live their faith and hear God's voice in their chosen professions. Dr. Huntley
most recently has worked to transform her classes with Team-Based Learning (TBL)—a
pedagogy receiving focus in business schools due to its significant impact on student
learning and engagement.
Dr. Huntley's research has advanced knowledge and learning in the area of relational
strategies in buyer-seller and cross-functional relationships. Her most recent publications
have centered on buying center influences and linking relational quality to account
profitability. Excellence in her doctoral research program earned her the American
Marketing Association (AMA) Doctoral Consortium Fellow award.
Dr. Huntley received her B.S. in Marketing from the University of Nebraska at Omaha,
her MBA from ORU, her Ph.D. in Marketing from Arizona State University, and her Ministerial
Training Certificate from Rhema Bible Training Center. She has been tenured as a full
professor at both ORU and PLNU.
Dr. Huntley originally joined the ORU College of Business faculty in 1999 and served
at ORU for 10 years before moving to Point Loma Nazarene University in San Diego,
Calif., where she is currently a tenured professor of marketing. She will be returning
to ORU as a specialist in business-to-business (B2B) marketing, bringing with her
an emphasis on practical training and application.