Program Overview

Bold and astute business leaders are in demand in today's complex and volatile economy. The College of Business at ORU combines a cutting-edge business education with a biblical worldview. Our program is designed to meet a broad array of career objectives and interests.

Marketing is a dynamic field with an abundance of opportunities in several areas. Marketing majors are creative, excel as members of a team and enjoy problem solving. The marketing program at ORU provides the depth needed to understand and be productive in a marketing-oriented economy. The basic courses offered cover the field of marketing in some breadth and also provide the background necessary for additional study of marketing at the graduate level.


With a degree in marketing you can look forward to the following careers or career fields:

  • Marketing management
  • Consumer behavior
  • Promotions/advertising
  • Sales promotion
  • Research
  • Tourism and travel marketing

Course Offerings Include:

  • Business Communications
  • Principles of Marketing
  • Consumer Behavior
  • Promotional Management
  • Sales Management
  • International Marketing
  • Marketing Research
  • Retail Management
  • Marketing Management
  • Principles of Financial Accounting
  • Principles of Managerial Accounting
  • Quantitative Analysis
  • Principles of Economics
  • Business Law
  • Microcomputer Applications in Business
  • Personal Financial Planning
  • Financial Management
  • Principles of Management
  • Strategic Management 

A concentration in entrepreneurship can be obtained in each program.

Degree Plan


College of Business