ORU Ad Team to Compete in National Student Advertising Competition

FOR IMMEDIATE RELEASE:
Tuesday, April 2, 2019
FOR MORE INFORMATION:
Stephanie Hill, Director of University Relations & Communications
Office: 918.495.7337, Mobile: 918.720.5548
sthill@oru.edu

Tulsa, OK - Oral Roberts University public relations and advertising students will compete in the 2019 National Student Advertising Competition (NSAC) sponsored by the American Advertising Federation (AAF). The first-round regional competition will be held in Shreveport, Louisiana April 3-4, 2019.

Senior students work in agency departments—account management, research, media planning, creative services, public relations and sales promotions—to develop a 26-page marketing campaign plan and 20-minute presentation in response to the client case study. AAF recently announced Wienerschnitzel as its 2019 client sponsor. Wienerschnitzel has asked students to create a campaign to shift perceptions about hot dogs to grow demand for the category nationally.
 
“This year’s case is tough considering hot dogs have owned the ‘classic American food’ space for decades,” said Cristi Eschler-Freudenrich, ORU assistant professor and NSAC faculty team advisor. “Our team has really invested in learning about the client and the category. Now we’re in the middle of developing the creative elements of the campaign, those promotions and commercials that bring the research to life. Students really enjoy this part of it, and love to ‘come to work.’”

ORU’s team won first-place in the District 10 competition held in Corpus Christi, Texas last April. The team advanced to the semi-final round with 19 other schools across the U.S., and then was selected to the AAF’s “elite eight,” competing at the National Finals in June in Chicago. The ORU team finished seventh nationally from among 150 colleges and universities with its campaign for Ocean Spray cooperative grower-owners, “Life’s Better When You Cran.”

This will be ORU’s sixth year to compete along with 16 to 18 colleges and universities from Texas, Louisiana, Arkansas, and Oklahoma. District winners advance to the semi-finals round with eight finalists chosen to compete for the National title. The 2019 National Finals will be held in Hollywood, Florida in June.
 
For additional information on AAF and the competition click here.

Photo caption:  Oral Roberts University undergraduate students selected for the 2019 National Student Advertising Competition team include: (front row, left to right) Lauryn Scott, Madison Dillingham, Lexie Rodriguez, Andrea Depuy; (back row, left to right) Enoch Ajagbe, Emmagail Bowers, Marley Jones, Marlena Gailis, Kellie Kittinger, Alexandria Hess, Holli Anne Spears, Stephenie Wimberly and Robert Kayanja.