ORU Advertising Students Compete Nationally
FOR IMMEDIATE RELEASE:
Tuesday, June 5, 2018
FOR MORE INFORMATION:
Stephanie Hill, Director of University Relations & Communications
Office: 918.495.7337, Mobile: 918.720.5548
sthill@oru.edu
Tulsa, OK – Oral Roberts University public relations and advertising students will
compete this week in the 2018 National Student Advertising competition (NSAC) in Chicago.
ORU is one of only eight universities to compete at the national level during the
American Advertising Federation’s (AAF) annual national conference ADMERICA. The other
universities include Columbia College, Syracuse University, and the University of
Missouri.
The ORU team won first place in the regional competition in Corpus Christi, Texas in April. The team competed against about 20 other public and private universities from Texas, Louisiana, Arkansas, and Oklahoma. The NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. AAF chose Ocean Spray as its 2018 client sponsor since the company is looking for ways to expand its footprint in the millennial market. Students worked in agency departments—account management, research, media planning, creative services, public relations and sales promotions—to develop a marketing plan. The ORU team developed a 20-page plans book and presented the work in a 20-minute presentation to industry professional judges.
“This competition offers students a dual benefit—they learn the marketing side of the business, but also see the business from the consumer side,” said Cristi Eschler-Freudenrich, ORU assistant professor and NSAC faculty team advisor. “Students dive deep into consumer research and the brand’s business strategies and have to consider both sides of the brand-consumer relationship. Within the nine-month experience, students also learn how their own skills and talents may be used to solve complex business problems."
ORU’s 17-person team includes: Mireya Bloom, Tara Lau, Ana Reed, Daniel Miller, Rachael Ngwarai, Emma Shaw, Xavier González, Annkelly Cameron, Matthew Foster, Sarah Hess, Olivia Sanders, Jeremy Lewis, Kyra Valderas Amazan, Jennifer Swyden, Di’Mehlia Adamson, Catherine Brandt, and Ashleigh Cain. Attached are two photos of the team including one taken immediately after their win in Corpus Christi.
The winning teams will be announced June 9, 2018 at the NSAC Luncheon.