Guerrilla Marketing Event
Who: Student Branding & Promotions Class
What: Guerrilla Marketing Event
Where: ORU Campus
When: Wednesday, March 22 at 1:15 pm
Tulsa, OK - With 1600 unsolicited messages bombarding consumers every day, it takes a unique approach to cut through the clutter and gain attention. Oral Roberts University students are hoping to do just that in an upcoming guerrilla marketing event.
Students in ORU’s Branding & Promotions classes will use clothespins to get information out about a non-profit doing work around the world to alleviate poverty. They will clip the clothespins with the non-profits website to unsuspecting students’ book bags or jackets. When they later discover the clothespin, their curiosity will drive them to the website where they will learn about the organization and its cause.
The students will learn about Kiva (https://www.kiva.org/), a non-profit that helps connect people who are willing to provide loans to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals provide a $25 business loan to help create opportunity for struggling entrepreneurs around the world. It’s not about giving a donation but about asking others to make a short-term microloan with a 97% chance of repayment.
The students will gather their clothespins in the Library Resources Center room 232A on Wednesday, March 22, at 1:15 p.m. and then spread throughout the campus pinning the good news on unwary passersby.
The guerrilla marketing is a small part of the overall project strategy, which is to target college students' desire to touch lives and make a difference. Because online presence is key nowadays, the students are posting message updates, pictures and student-produced videos on social media as well. They’ve also conducted surveys and done research to gather insight on public awareness and opinion. They’ll take the results of the guerrilla marketing along with their research and present their ideas to a panel of investors “Shark Tank” style. Those investors will decide which student agency wins the account.
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