ORU Advertising Team Recognized at District Competition
Oral Roberts University’s student advertising team placed fourth overall and was recognized for submitting the best media plan at the 2015 District 10 Student Advertising Competition sponsored by the American Advertising Federation (AAF). During the district competition ORU students competed against some of the largest schools in Texas, Louisiana, Arkansas and Oklahoma.
“It was an honor to see ORU recognized for the team's work in the competition,” said ORU Assistant Professor Cristi Eschler-Freudenrich. “That recognition reflected eight months of fundraising, research, creative work, budget crunching and a few late nights."
The 13-person team included Lindsay Ophus, George Korkian, Christine Howrey, Jennifer Jost, Jonathan Patterson, Julie Tarno, Isaiah Cartledge, Samantha Magnaye, Jeneva Freesemann, Candace Tripke, Danielle Coy, Audrey Gray and Jazlin Asencio. Team members were selected through a university-wide process that assessed overall classroom performance, GPA and participation in the ORU AAF Chapter.
AAF chose Pizza Hut as its 2015 client sponsor. Pizza Hut, the world’s largest pizza company with more than 6,300 traditional restaurants in the U.S. and 1,500 Pizza Hut Express locations, wants to position the company as the first choice for online ordering. In preparation for the competition, the ORU NSAC team conducted research, developed a 26-page integrated marketing campaign for Pizza Hut and created a 20-minute pitch.
The team pitched its campaign “Why Wait for Great” to a panel of judges, which included a Pizza Hut and national advertising agency executives during the competition. The proposed campaign was designed to build on Pizza Hut’s “Making it Great” campaign success and reposition Pizza Hut in consumers' minds as a preferred pizza restaurant. The “Why Wait for Great” campaign challenged people to engage with the brand digitally, order online and promote the “Flavor of Now” menu.
"One of the best opportunities within the campaign is for students to work with new online research tools like Hitwise and SRDS, and apply metrics research into emerging media channels like mobile marketing, streaming media and Google Analytics," said Eschler-Freudenrich. "This industry changes daily and we want students ready to contribute in organizations where God calls them to serve."