Business Professor Featured on “CBS This Morning” for New Book on Creativity

The Myths of CreativityOral Roberts University Assistant Professor of Management David Burkus was featured on “CBS This Morning” over the weekend. The author spoke about principles from his first book titled, “The Myths of Creativity.”

“The Myths of Creativityis based on the latest research into how creative individuals and firms succeed. Burkus demystifies ten myths about creativity including the eureka myth, the breed myth, the originality myth, the expert myth, the incentive myth, the lone creator myth, the brainstorming myth, the cohesive myth, the constraints myth and the mousetrap myth. The result is a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

Burkus is an assistant professor of management in the College of Business at ORU, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. For more information on the College of Business, visit To apply to ORU, visit

Watch the full interview below.