ORU Named to Top 100 Social Media Colleges
Oral Roberts University was named to the 2013 Top 100 Social Media Colleges list compiled by www.studentadvisor.com. The university was named to the 79th spot in 2012 and jumped 19 spots in 2013 to 60.
“We are tracking over 100,000 data points,” said StudentAdvisor.com Editor and Chief Dean Tsouvalas. “We’re so excited because we have been incorporating all the new social media components …The folks that have made it onto the top 100 represent the best three percent of colleges and universities who are showing social media excellence.”
“ORU is excited to be recognized as an innovator in emerging media communications by inclusion on the 2013 Top 100 Social Media Colleges list,” said ORU Senior Director for University Relations and Communications Jeremy Burton. “We are thrilled to have risen so quickly in the rankings and are appreciative of Studentadvisor.com for recognizing our social media efforts to not only reach, but engage with prospective students, alumni, the ORU campus community and friends.”
The Top 100 Social Media Colleges list is the only scientifically calculated list highlighting the schools who demonstrate the best uses of social media. ORU was included based upon their social media practices and their virtual flash mob which was described as, “a strategic, well-executed virtual flash mob.”
The ORU virtual flash mob releasing the “Make No Little Plans Here” video occurred on Chancellor Oral Roberts’ birthday. The social media effort reached more than 59,900 people on twitter and Facebook. After the first 24 hours the flash mob resulted in 2,439 total views and 900 new visitors to ORU’s website.
For more information on ORU, visit www.oru.edu.
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