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ORU Professor Releases “The Myths of Creativity”

The Myths of CreativityOral Roberts University Assistant Professor of Management David Burkus released his first book titled, “The Myths of Creativity.” The book highlights the processes that drive innovation and ways to overcome obstacles for finding new ideas.

“People tend to have a skewed view of creativity that emphasizes unpredictability and scarcity,” said Burkus. “Research shows that everyone is capable of developing innovative ideas. As professionals, it is our job to develop superior creative abilities to ensure our organizations remain competitive.”

The Myths of Creativityis based on the latest research into how creative individuals and firms succeed. Burkus demystifies ten myths about creativity including the eureka myth, the breed myth, the originality myth, the expert myth, the incentive myth, the lone creator myth, the brainstorming myth, the cohesive myth, the constraints myth and the mousetrap myth. The result is a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

Burkus is an assistant professor of management in the College of Business at ORU, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. He is a graduate of ORU and holds a master of arts in organizational dynamics from the University of Oklahoma. He also holds a doctorate of strategic leadership from Regent University.

Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. Burkus is a fellow of the Royal Society for the Arts and was named an “Expert-in-Residence” by Creative Oklahoma. He is an advisor to several start-ups, and serves as chief strategy officer of Vast Learning Systems, a web-based creativity learning and assessment company.

Burkus’ work on leadership, creativity, and innovation has been published in numerous scholarly journals and practitioner publications. He is also a contributing writer for “99U” “Forbes”, “Psychology Today”, “Harvard Business Review,” “SmartBlog on Leadership” and the “Creativity Post”. As a presenter, he has spoken on leadership and innovation to a diverse set of audiences, from entrepreneurs to Fortune 500 companies to the United States Naval Academy and Naval Postgraduate School.

For more information on the ORU College of Business, visit www.oru.edu/academics/college_of_business/. For more information about David Burkus, visit http://davidburkus.com.