ORU University Relations wins PRSA Awards
The Oral Roberts University Office of University Relations and Communications won three Awards of Merit at the annual Public Relations Society of America (PRSA) Silver Link Awards. The recognized campaigns included: media relations program, ORU presidential announcement for Dr. William M. Wilson; audiovisual, ORU “Make No Little Plans Here” video; and social media campaign, ORU virtual flash mob.
The objective of the Silver Link Awards is to recognize the most outstanding public relations and strategic communication efforts in the Tulsa area, and to provide a constructive critique by a distinguished panel of judges for each entry.
“We are honored to receive this recognition from our colleagues in the public relations industry,” said Senior Director for University Relations and Communications Jeremy Burton. “These awards are a testament to the quality of our team and the high standard of excellence at ORU. We are excited about the future as we begin working to actualize the global vision of the university.”
The ORU Board of Trustees announced Dr. William M. Wilson as the fourth president of ORU and the successor to Dr. Mark Rutland in January 2013. ORU garnered more than 12 million earned media impressions through their media relations efforts.
The ORU “Make No Little Plans Here” video was a joint effort between the university and Cooke Pictures. The video received rave reviews from student focus groups and currently has more than 6600 views on YouTube and Vimeo. The video can be seen at www.whatsyourplan.org.
The ORU virtual flash mob releasing the “Make No Little Plans Here” video occurred on Chancellor Oral Roberts’ birthday. The social media effort reached more than 59,900 people on twitter and Facebook. After the first 24 hours the flash mob resulted in 2,439 total views and 900 new visitors to ORU’s website.
The ORU Office of University Relations and Communications is comprised of marketing, public relations and university media productions. The team includes: Burton, senior director of University Relations and Communications; Roy Baker, executive producer at University Media Productions; Janet Benton, graphics coordinator; Stephanie Hill, public relations specialist; Shirley Brown, University Media Production assistant; Rebekah Duncan, marketing specialist; Jimmy Hart, marketing director; Amanda King, graphic designer; Chris Milligan, web programmer; Mark Moore, photographer; Claudia Oniwa, University Relations assistant; and Dakson Simmons, producer/editor. ORU worked with Media Connect Partners, LLC on the presidential announcement and virtual flash mob campaigns.