Human Trafficking Awareness Work Garners Zenith Award
Human trafficking is a great tragedy throughout the world, but this spring, the ORU Branding and Promotions class tackled the issue head on through their work with Truckers Against Trafficking. Their promotional efforts were rewarded when Yelena Radchuk received the Zenith Award from the Public Relations Society for Students Association for her promotional publications.
Before coming to ORU, junior multimedia productions major Yelena Radchuk worked for the nonprofit organization World Vision, which devotes part of its ministry to stopping human trafficking in third world countries.
Radchuk said that her Branding and Promotions class was the ideal setting to continue serving in this humanitarian area.
“Having some knowledge about human-trafficking from working there and the desire to help others, this was the perfect opportunity to do something that might help save another life,” said Radchuk, whose enthusiasm led her to design five promotional publications for TAT.
TAT is a national nonprofit organization based in Broken Arrow, Okla., that is designed to help truckers learn about trafficking prevention through practical resources, educational sessions during orientation, and partnership with law enforcement to stop these heinous crimes.
The students, under the direction of assistant professor Chris Putman, adopted TAT as their client to assist them with promotion and distribution of human trafficking educational resources. Putman said she saw excellence in Radchuk and submitted her work to the PRSSA Zenith award.
“My goal is always to provide students a client they can work passionately for,” said Putman. “I can only hope they choose to deliver their product with excellence.”
Putman’s students excelled in their activism for TAT by building a promotional package of surveys, press releases, ads and posters and even designing an awareness presentation night held on the ORU campus.
Putman had her students wear shackles the day of the event to give a visual picture of modern day slavery.
The ORU students greatly assisted TAT in spreading awareness for their ministry, and their reward went beyond winning the PRSSA award. Putman said because her Branding and Promotions class produced such quality results with TAT, they laid a strong foundation for their future careers.
“We didn’t just study terms from a text and take a test over the material, but we lived it; we produced it,” said Putman. “Because they have walked it out, they get it and can speak from experience in a job interview.”
Having worked especially hard on the TAT project, Radchuk said the class ministered to her on a personal level.
“Using my creativity to help an organization just inspires me to work harder at improving
my skills,” said Radchuk. “Just like God spoke to Oral Roberts that, ‘their work will
exceed yours,’ I want my work to be Holy Spirit inspired and to reach people in a
way that I could not through my own means.”