Assistant Professor of Communication Arts
Cristi Eschler-Freudenrich leverages more than 20 years’ experience in business-to-consumer marketing, advertising and sales in her role as assistant professor of Media. Her sales experience spans print and broadcast media and major national brands including IBM and Chobani Greek yogurt. She has worked across B2C marketing, retail and advertising industries, developing products and building brand campaigns. Key clients have included McDonald’s, 7-Eleven Stores, Dr Pepper/7-Up, Sunkist Growers, American Cancer Society, Mercy Health Center/Mercy Hospital, CB Richard Ellis, Southwestern Bell Agent-Owners and the Muscular Dystrophy Association. She has won numerous awards for her professional and academic work, e.g. Addy (ad industry) awards, the American Marketing Association’s Marketer of the Year along with her selection as Outstanding Communication, Arts and Media faculty (2007).
Eschler-Freudenrich earned a B.S. in Journalism with an emphasis in Advertising and M.S. in Media Management from Oklahoma State University. She regularly conducts marketing research including online and traditional surveys, focus groups and media uses and gratifications studies. Her research interests include consumer behavior, rhetoric and message appeals. Recent studies have measured Public Broadcasting Service (PBS) programs’ influence among Oklahoma state legislators and EBook adoption among university students.
Eschler-Freudenrich teaches courses including senior project, communications research, advertising design, sales and internship @ORUInternship and serves as a faulty advisor for ORU Student Media. She coaches ORU’s National Student Advertising Competition team and advises the ORU Advertising Club @ORUAAF both organized through the American Advertising Federation.
Eschler-Freudenrich was called by God to ORU and out of the ad agency business. If you ask about her testimony, she gladly shares it. She says, “God loved us first, trusting us with free will. He asks each of us, ‘Will you follow Me?’ If your answer is ‘yes,’ the follow-up question is, ‘Then, will you go where I need you to go?’”
For the rest of the story, email her @ email@example.com or DM her @freudenrich on Twitter.