Marketing Major

Program Overview

Bold and astute business leaders are in demand in today's complex and volatile economy. The College of Business at ORU combines a cutting-edge business education with a biblical worldview. Our program is designed to meet a broad array of career objectives and interests.

Marketing is a dynamic field with an abundance of opportunities in several areas. Marketing majors are creative, excel as members of a team and enjoy problem solving. The marketing program at ORU provides the depth needed to understand and be productive in a marketing-oriented economy. The basic courses offered cover the field of marketing in some breadth and also provide the background necessary for additional study of marketing at the graduate level.


With a degree in marketing you can look forward to the following careers or career fields:

"The ORU College of Business calls students to rise to their full potential in a challenging, invigorating academic environment. We are therein equipped to go into every man's world with excellence and integrity in our profession, changing the nations for the Kingdom of God through business."

Rebekah Cole

Student: Rebekah
Major:  Marketing
Hometown: Monument, CO

  • Marketing management
  • Consumer behavior
  • Promotions/advertising
  • Sales promotion
  • Research
  • Tourism and travel marketing

Course Offerings Include:

  • Business Communications
  • Principles of Marketing
  • Consumer Behavior
  • Promotional Management
  • Sales Management
  • International Marketing
  • Marketing Research
  • Retail Management
  • Marketing Management
  • Principles of Financial Accounting
  • Principles of Managerial Accounting
  • Quantitative Analysis
  • Principles of Economics
  • Business Law
  • Microcomputer Applications in Business
  • Personal Financial Planning
  • Financial Management
  • Principles of Management
  • Strategic Management 

Degree Plan


College of Business