Advertising Concentration

Bachelor of Science Degree

Program Overview


ORU advertising and public relations students created this public service video to introduce employee group managers to the benefits of corporate volunteerism and Volunteer Tulsa.

Advertising is one of the four major concentration areas in the media major. The goals of the media major are to:

  • Develop skills in message design and channel delivery via traditional (television, film, print ) and emerging (online, mobile, interactive) media which provide a foundation on which to build specific career skills
  • Provide a base for a wide range of vocational experiences in media centering on production, direction and management
  • Provide appropriate preparation for graduate study

Advertising Concentration Overview

An ORU advertising media student will learn to sell ideas, products and services in a competitive, global marketplace and set a standard of excellence in any environment

The advertising program gives integral experience in strategic planning, persuasion, product development, media law and consumer marketing to build foundational knowledge. Students then use skills in the fields of graphic design, Web development, online research, digital photography and video production to deliver the messages to any audience effectively. The overall goal of the ORU advertising major is to create globally minded, intellectually alert and tech savvy young women and men who will go out into the any field and change their world.

During a four-year program, students may:

  • Gain knowledge of and experience with emerging technologies and message delivery channels
  • Collaborate with clients to develop and execute marketing campaigns
  • Gain real world experience with internship opportunities in agency, media, nonprofit, ministry and other organizations
  • Compete in state, regional and national industry competitions in a challenging and exciting environment

Employment opportunities are available working in on-campus ad-related positions such as university development, advertising, sales, admissions and retail services. Ad students are also eligible to receive scholarship awards from professional chapters and program donors.

Student Associations:

  • Public Relations Student Society of America
  • American Advertising Federation college chapter
  • National Student Advertising Competition

Outcomes

Ad grads are prepared for many careers including:

  • Advertising agency management
  • Global brand management
  • Media buying and media selling
  • Non-profit fundraising
  • Event planning and promotion
  • Marketing research

What Do You Have To Look Forward To?

As an advertising student, you'll construct super-charged solutions to client problems built with marketing intelligence, strategic prowess and creativity. You'll hunger for the newest ways (like social media) to connect ideas, products, services and messages to targeted audiences. You'll be motivated by your faculty, passion, emerging interests and (what will be lifelong) friends. You'll embrace advertising's influence on the thoughts, feelings and actions of others and identify where you will lead in it.

Degree plan

Contact

Cristi Freudenrich
918.495.6674
cfreudenrich@oru.edu